The Body by Vi Challenge is so easy a 5 year old can explain it!
Every now and then we run across something that makes an impact on us. I watched it over and over and I am amazed of how someone can put this together in such an intelligent way.
Whoever wrote this script has my deepest respect.
A marketing masterpiece
See if you can understand this one genius! (That is a sassy challenge for you to pay attention)
I don’t need to tell you that America is overweight. (Starts presenting the problem)
I mean, have you gone out lately? (Do you live in a jar of pickles or Mayo?)
People know that they have to lose weight, but since they are busy, tired and broke, they don’t want to do it. (Here you are identified with the problem)
See if you want this, Bubba?
What if I tell you that you can lose 2 or 3 pounds a week by drinking a MAGIC shake? (Generating interest through the word “magic” and opening the path)
No exercise required! (We know you hate exercising)
Call it whatever you want. (I respect your belief)
I call that MAGIC! (She backs up why she said “magic”)
This is the Body by Vi challenge that I’m talking about! (Presents it formally)
It works by replacing 1 or 2 meals a day. (Makes it simple to follow)
With a shake that has more nutrition, less calories, less carbs, less sodium, less sugar, less fat, and costs less than $2 a shake. (Presenting lots of benefits)
Is $2 too expensive for you? (Outrageous Offer, Very solid argument)
People lose weight and save money while they sit on the couch drinking this stuff. (She is referring to our laziness)
Hellooooo! (wake up!)
You can use the money that you save to buy yourself new jeans and a new belt. Cuz you’re gonna need it baby. (Without much effort I get extra benefits?)
What? (Are you still skeptic?)
Can kids drink this? (Is It safe? Watch me!)
Does that answer your question? (So there is no doubt about it)
Oh! But wait! (Creating more momentum through a little bit of intrigue)
When you recommend 3 friends to join you on the challenge, you get your shakes for free! (Appeals to your sense of tribe talking about your friends joining)
Is FREE too expensive? (Creates an Irresistible Offer using the word FREE)
People keep calling this a no brainer. (She uses language everybody is familiarized and understands)
No! This is for people with brains! (Subliminally means, “If you did not get it by now, you are a dumb a…”)
Even dumb brains get this one. (Of course you are not one, because you get it)
Wait! Wait! Wait! Wait! (More intrigue going to climax)
As a promoter, recommend the challenge to 12 people who want to promote and they get their product for free, you’ll be driving a black Beemer for free. (Another outrageous offer and final push)
And it’s quite bigger than my pink corvette in my room.
Try not to think how easy this is. (Do not think, just act)
Instead of sending my pretty face to everyone you know, use the time to pick your challenge kit and start drinking! Go! Go! Go! (Call to action)